近年来，为保证土地资源的可持续利用，政府近年来加强了对于土地利用供给的监管，增量土地的供给经调控政策已经受到了限制已经。从“房住不炒”到全面限购再到鼓励租赁市场发展，房地产市场发展的重点已经完成了从大力发展增量市场到存量、增量房市场并重的转变。目前的存量房市场在大力发展的同时存在诸多矛盾，弥补并解决存量房市场的弊端方法之一就是加快落实长租公寓长效机制。长租公寓自2002年开始发展至今，国内已有多家长租公寓品牌企业，市场占额已达到万亿级。市场上存在较多的模式为集中式重资产、分散式轻资产、集中式轻资产，其中跨区域连锁的重资产集中式公寓市场占有率最高。在长租公寓模式下，房源分散、租客满意度低、去化难等问题有所改善，但是在整体市场下，长租公寓企业品牌仍旧难以突破盈利点单一、企业进出门槛高、品牌溢价率难以提升等问题。

    In recent years, in order to ensure the sustainable use of land resources, the government has strengthened the supervision of the supply of land use in recent years, and the regulation policy of the supply of incremental land has been restricted. The key to the development of the real estate market has completed the change from the development of the incremental market to the stock market and the increment of the housing market from the "housing without frying" to the full limit purchase to encourage the development of the rental market. At the same time, there are many contradictions in the stock housing market at the same time. One of the disadvantages of making up and solving the stock market is to accelerate the implementation of long rent apartment. Since the development of long rental apartment since 2002, many parents rent apartment brand businesses in China, and the market share has reached trillions. There are many modes in the market for centralized heavy assets, scattered light assets and centralized light assets, among which the market share of heavy asset centralized apartments is the highest in cross regional chain. Under the model of long rented apartment, the problems such as decentralization, low tenant satisfaction and difficult to change are improved. However, under the overall market, the long rented apartment brand is still difficult to break through the single profit point, the high threshold of enterprise import and export, and the difficulty of improving the premium rate of the brand.

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