经济水平发展和互联网红利使得消费者人均可支配收入上升，体验经济时代来临。顾客消费习惯的改变促使体验营销受到越来越多的企业重视。本文选取了手机体验店经营中最具代表性苹果零售体验店作为研究对象，研究其体验营销通过顾客满意对顾客忠诚的影响。本研究通过问卷调研收集相关数据，利用AMOS结构方程模型构建体验营销的五个维度，即感官体验、情感体验、思维体验、行动体验和关联体验对顾客忠诚的驱动模型。数据表明苹果体验店的体验营销仍然对顾客忠诚具有显著正向影响。同时，顾客满意在体验营销和顾客忠诚的关系中起到了很好的中介作用。

Economic development and the Internet dividend made the per capita disposable income of consumers rise, and therefore the experience economic era has come. Enterprises have put more and more attention to experience marketing due to the change in consumption habits. This paper selects the more representative mobile phone offline retail store, which is Apple store as a research object, and studied the impact of experience marketing on customer loyalty through customer loyalty. This paper collected relevant data through a questionnaire survey, used AMOS structural equation model to construct the relation. The author found that the experience marketing of Apple Experience Store still has a significant positive impact on customer loyalty. At the same time, customer satisfaction plays a very good intermediary role in the relationship between experiential marketing and customer loyalty.

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