随着现代信息技术的发展，消费者对商品的需求从满足温饱的基本生活需求转向对商品文化内涵和感官体验的深层次精神需要，对商品的包装也从便于运输和保存的基本要求转向对包装情感体验的精神需求。现代包装设计作为一种信息传播交流的载体，在商品营销和推广以及品牌的构建过程中都起着不可磨灭的作用。随着时代的发展和社会的进步，信息被动传递和感官刺激单一性的包装设计已经不能够给消费者带来新的情感体验和购买需求的刺激，为了跟随消费者的步伐，提高产品的品牌竞争力，以现代科学技术为主导的基于交互设计理念的产品包装设计应运而生，并且与多个学科有机的融合。为各个学科在原有的基础上提出了一个全新的可能性，交互式的设计成为走在时代前沿的一种新的设计形式，对包装设计的发展也起到了极大地推动作用。与传统的包装设计相比，在交互理念下的包装设计更着重于包装与消费者的互动体验以及消费者对于包装设计所传递出来的信息接收程度和所产生的情感波动的信息反馈。通过对消费者在购买产品时对包装所表达出来的信息的接收情况和情感波动，对包装设计进行改进以满足消费者的需求并与消费者形成一个良性的情感循环。引发目标客户的购买需求，形成一个长期持续的刺激使消费者成为稳定的目标客户是交互理念在包装设计中的具体体现。如何在众多产品中吸引消费者的眼球并产生愉悦的购物体验是交互式的包装设计需要解决的问题。所以本文从交互性着手，找到交互性的理念在包装设计中合理运用的有效途径。通过对交互性系统的分析和研究，选取其中对包装设计有借鉴意义的部分观点，丰富传统的包装设计理论，对包装设计发展的前景及趋势做一个合理有效的预判，并对包装设计如何顺应时代的发展提出了个人的见解与实施方案。在交互概念下的包装设计不仅仅是人工智能的融合与应用还包括了多种的创新工艺技术，这是一个崭新的概念在我国还有很大的发展空间，所以本篇论文就在我国现有材料的基础上对于交互式的包装设计进行了系统的归纳和总结并提出了自己的看法。交互概念下的包装设计是时代发展的必然趋势，如何解决交互概念在包装设计中的发展与应用是我们需要思考与探索的重要问题。

With the development of modern information technology, consumer demand for goods from satisfy the basic needs of food and clothing to the commodity culture connotation and sensory experience of deep spiritual needs, also to the packing of the goods from the basic requirements of easy to transport and save to the spirit of the emotional experience for packing requirements. Modern packaging design as a carrier of information communication, the goods in the process of marketing and promotion and brand building plays an indelible role. With the development of The Times and social progress, the single packing design of the passive information transfer and the sensory stimulation is not able to bring new emotional experience to consumers and purchase the stimulation of demand, in order to follow the pace of the consumer, to improve product competition of brand, with modern science and technology as the leading product packaging design based on interaction design concept arises at the historic moment, and with the organic fusion of multiple subjects. For each subject on the basis of the original proposed the possibility of a new interactive design to be walking in the leading edge of a new form of design, the development of packaging design also played a great role in promoting. Compared with the traditional packaging design, the concept of interaction is more focused on packaging and consumer packaging design of interactive experience and consumer for packaging design of message receiving degree and the emotional information feedback. Through to the consumer when buying products for packaging information expressed by reception and emotions, to improve the packaging design to meet the demands of consumers and consumers to form a benign circulation emotion. Target customers purchase demand, formed a long-term continuous stimulation make consumers become stable target customer is the concrete embodiment of interaction concept in packaging design. How to attract the attention of consumers in many products and create pleasant shopping experience is an interactive packaging design needs to solve the problem. So this text set about from the interaction, find the concept of interactivity in the packaging design is an effective means of reasonable utilization. Through the analysis and study of interactive system, the selection which is part of the reference point for packaging design, rich theory of traditional packaging design, the prospect and trend of development of packaging design to make a reasonable and effective, and the development of packaging design how to adapt to changing times put forward personal opinions and implementation plan. In the interaction of the concept of packaging design is not only the integration and application of artificial intelligence also includes a variety of innovative technology, this is a new concept in our country also has the very big development space, so this paper on the basis of the existing materials for packaging design of interactive systems of induction and summary and proposed his own view. The interaction of the concept of packaging design is the inevitable trend of era development, how to solve the interaction concept development and application in packaging design is an important problem we need to think and explore.

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