咖啡厅行业随着各国经济文化的交流逐渐发展，各式各样的咖啡厅出现在街头巷尾。消费者在咖啡厅的室内空间中，心理上受到环境的影响。为了提升咖啡厅室内空间环境的品质，在考虑到其实用性的同时，还要营造一个满足人心理需求的环境。

2010年第六次人口普查显示，现阶段我国15～44岁的青年人口总数约4.3亿，占我国总人口的三成多，这一人群也是我国现在和未来的主流消费人群。青年消费者与其他年龄段的人群有着显著的差别，因此研究咖啡厅对青年消费者心理的影响至关重要。

本文是从消费者行为、心理和咖啡厅的空间环境等角度出发，通过问卷调查、观察、访谈，了解青年消费者在咖啡厅室内环境的行为及心理反应，并结合相关文献提出咖啡环境设计的新思路。

本文共分为三部分：第一部分介绍研究背景、目的和意义；第二部分为调研分析：从消费群体现状、消费者的心理感觉出发，调研分析消费者对咖啡厅物理环境以及空间布置陈设等方面的需要；第三部分是基于分析结果得出的。

With growing economic and cultural exchanges between countries, coffee industry has grown up. As a result, a variety of cafes appear on the streets. Café’s environment impacts consumer’s psychology. In order to enhance the quality of the indoor space environment, consider its practicability and to create a space environment to satisfy the psychological needs of people, human psychology should play a decisive role in the space environment.

The sixth census data of 2010 showed that the total number of young people in 15～44 was about 430 million, more than 30% of the total population. This group is the mainstream of our country's current and future consumption. Influenced by a variety of factors, young consumers show conspicuous difference with other ages. So it is very important to study the psychology of young consumers in the cafe.

This article considers consumer behavior, psychology and space environment as the reference, to understand the young consumer’s behavior and psychological reactions in café, through questionnaire, observation, interviews, and relevant studies and put forward a new idea of environment design. It has three parts: the first part is to introduce the research background, purpose and significance; the second part is the research and analysis, which starting from the psychological feeling of research and analysis of consumer’s requirements of the physical environment and space layout of café; the third part is the countermeasure research situation based on the corresponding.

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